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Free · 2026 edition

What it actually
costs in Nigeria.

Real Naira figures for logos, brand identities, websites, online stores and custom software — what moves the price, and the seven questions that stop you getting burned. Written by the studio that quotes these every week.

Inside the guide

Stop guessing
your budget.

Nearly everyone who calls us opens with the same sentence: "I don't even know what this should cost." That's not your fault — almost nobody publishes real numbers. So we wrote them down.

  • 01
    What each thing actually costs

    Logo, full identity, social retainer, motion, business site, online store, custom platform — with the price band for each and what sits inside it.

  • 02
    What moves the number

    The five things that quietly double a quote, and the three you can drop today without anyone noticing.

  • 03
    The 7 questions to ask first

    Ownership, revisions, milestones, source code, support. Ask these before you pay a deposit to anybody — us included.

  • 04
    How to phase it on a small budget

    The three-phase route from "nothing live" to a business that sells while you sleep, without borrowing money to start.

Who it's for: small business owners, founders and anyone about to spend real money on design or software in Nigeria for the first time.

A quick taste

The short version.

Here are the headline bands. The guide explains what sits inside each one, and how to spend less without ending up with nothing.

What you're buyingTypical from
Logo & essential brand kit₦80,000
Full brand identity + guidelines₦250,000
Social media flyer series₦50,000
Social media management (monthly)₦200,000
Motion / animated reveal₦45,000
Business website₦250,000
E-commerce store with payments₦450,000
Custom web app or platform₦900,000

These are honest starting points, not sales bait. Your number could sit above or below them — the guide tells you which side you're likely on, and why.

Already know what you want?

Skip the guide, get a quote.

Tell us what you're planning and you'll get a clear, itemised number back — usually within a day.